Company Philosophy & Vision
Babywell International Pte Ltd is an aspiring Singapore company incorporated in year 2002. We are the proprietary owner and the global leader in the manufacturing of the Milk Expresso iAppliance and other upcoming precision nursing equipments. In 2004, the Company was awarded under the Technoprenrurial Scheme from the Economic Development Board (EDB) of Singapore.
The company mission is to provide Healthcare, Lifestyle and Technology based Nursing Products and Service solutions for the special needs of parents worldwide. This isn't just our vision of the way forward - its one that we have created together for you.
Whilst we fully agree that breast feeding is still the best food for your babies. Nevertheless , we come to undertsand the many parents are unable to breast feed their babies for long enough due to many uncontrollable reasons. Medical, Heath and Social being 3 of the common reasons. As such, we strive to assist them by making appliances that will enable them to continue formula feed their babies in the most hygiene, consistent & convenient manner. Over time, the Company will strive to develope more products to assist the breast feeding mothers too.
We are dedicated to meeting the Global Challenge.
Design
At Babywell, Design translates technology into human-focused solutions, from products to services as part of the total brand experience. Our products are designed to make the life of new parents more simple and convenient - whether at home or on the move.
The digital revolution is supposed to have made our lives easier, but studies have shown that is not the case, especially when it comes to nursing your babies. Too few useful consumer products have been developed during the last decades to help new working parents to nurse their baby well during this delicate stage of their lives. The focus of our design is therefore Simplicity, Relevancy & Reliability.
This need to simplify the way we experience technology was something we recognized and wanted to address. From 2000 to 2002 when we were conceptualizing the Milk Expresso iAppliance, we carried out research to find out if our potential customers shared our vision. We asked over 300 consumers in Singapore and Australia where we conducted 204 quantitative interviews. We had also obtained valuable feedback of new parents from 5 other countries to ascertain our relevancy.
Research & Development
As an aspiring player in precision nursing equipments, the company is constantly involved in R&D to improve its products and services. The objective is to constanty offer to parents around the world, products that will benefits them and transform the way they bring up their infants.
Company Details / Location
Babywell International Pte Ltd
Director:
Mr Chen Ya Wei / Mr Peter Cheong
email: pcheong@babywell.com
Hp: +65 84999328
Singapore Office & Technical Support:
Blk 254, Tampines Street 21, #02-476,
Singapore 521254
Tel: +65 62600178
email: support@babywell.com
Customer Care & Service
email: sales@babywell.com
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